Our Story

Our Story

The journey to deeper beauty

For centuries, the Atlantic has nurtured seaweed with extraordinary collagen-activating properties. Once a secret closely guarded by Irish coastal families, OMALY now brings the natural powers of seaweed to the world.

“My Nan, Mary O’Malley, taught me the remarkable properties of seaweed. She would share stories of her ancestors gathering bladderwrack and carrageen moss, crafting home remedies that were passed down through generations.

Like her ancestors, she believed that seaweed was the secret to our family’s health and her beautifully supple skin. Her wisdom and passion inspired me to create OMALY, the seaweed skincare brand named in her honour.”
ANN-MARIE O’SHEA, FOUNDER

The journey to deeper beauty

For centuries, the Atlantic has nurtured seaweed with extraordinary collagen-activating properties. Once a secret closely guarded by Irish coastal families, OMALY now brings the natural powers of seaweed to the world.
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“My Nan, Mary O’Malley, taught me the remarkable properties of seaweed. She would share stories of her ancestors gathering bladderwrack and carrageen moss, crafting home remedies that were passed down through generations.

Like her ancestors, she believed that seaweed was the secret to our family’s health and her beautifully supple skin. Her wisdom and passion inspired me to create OMALY, the seaweed skincare brand named in her honour.”
ANN-MARIE O’SHEA, FOUNDER
benefits-of-seaweed

Benefits of seaweed

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Benefits of seaweed

Nourishing.
Hydrating.
Strengthening.
Soothing.
Softening.
Glowing.
Collagen Boosting.
Nourishing.
Hydrating.
Strengthening.
Soothing.
Softening.
Glowing.
Collagen Boosting.
Our seaweed is hand-harvested from Ireland’s Atlantic coastline in its purest form to deliver potent vitamins, minerals and antioxidants that awaken your skin’s natural collagen. 

Made up of small, bioactive molecules, our seaweed absorbs deeply, reaching where larger collagen proteins in other creams cannot. 
Our seaweed is hand-harvested from Ireland’s Atlantic coastline in its purest form to deliver potent vitamins, minerals and antioxidants that awaken your skin’s natural collagen. 
Made up of small, bioactive molecules, our seaweed absorbs deeply, reaching where larger collagen proteins in other creams cannot. 
sustainably-sourced

Sustainably sourced 
from the sea

We’re committed to mindful skincare. From our sustainably sourced ingredients to earth-conscious packaging, our formulas are as gentle on the planet as they are on your skin. Vegan, cruelty-free, organic, and suitable for all skin types.
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Sustainably sourced 
from the sea

We’re committed to mindful skincare. From our sustainably sourced ingredients to earth-conscious packaging, our formulas are as gentle on the planet as they are on your skin. Vegan, cruelty-free, organic, and suitable for all skin types.

Intentional
ingredients

We harvest seaweed during the full moon and only in season to preserve its natural nutrients and potency. By avoiding sunlight, the seaweed stays hydrated and packed with essential vitamins and minerals. We align our harvest with the moon’s cycles for sustainability and to support marine ecosystems. This approach delivers the purest seaweed benefits, supporting hydration and helping to protect your skin. 

Our advanced drying methods preserve its purity, which we blend with organic, plant-based ingredients for clean, effective skincare. We ensure that only the finest seaweed is used by continuously testing the water quality in our extraction areas. Self-regenerating and naturally grown without fertilisers or fresh water, our seaweed is a highly sustainable ingredient.

Intentional
Ingredients

We harvest seaweed during the full moon and only in season to preserve its natural nutrients and potency. By avoiding sunlight, the seaweed stays hydrated and packed with essential vitamins and minerals. We align our harvest with the moon’s cycles for sustainability and to support marine ecosystems. This approach delivers the purest seaweed benefits, supporting hydration and helping to protect your skin. 

Our advanced drying methods preserve its purity, which we blend with organic, plant-based ingredients for clean, effective skincare. We ensure that only the finest seaweed is used by continuously testing the water quality in our extraction areas. Self-regenerating and naturally grown without fertilisers or fresh water, our seaweed is a highly sustainable ingredient.

our-partner

Our suppliers

Our harvesters continue to use the same traditional hand-harvesting methods passed down through four generations, using advanced drying and processing techniques refined over more than 100 years to preserve the purity of our seaweed.


Our seaweed supplier is a global leader in natural, wild organic seaweed for the food, pharmaceutical, nutraceutical, and cosmetic industries. Each batch meets the highest standards of quality and purity, with nutritional analysis, chemical and microbiological testing, organic certification, and detailed product specification sheets.

The beauty of resilience

Seaweed is woven into Ireland’s history. For generations, it served as a lifeline. Rich in minerals and nutrients, it sustained our ancestors through hunger and hardship, healing wounds and saving lives.

Today, OMALY honours this heritage with hand-harvested Irish seaweed skincare. We have spent seven years perfecting our products to ensure they reflect the incredible resources found along Ireland’s shoreline. Our formulations harness the powers of seaweed for your skin’s deepest needs. 

the-beauty-of-resilience
Omaly_Beauty_Drops_Hand2_1

The keepers of purity

Inspired by old-world apothecaries, we bottle our skincare in Miron violet glass to naturally preserve its potency. This unique biophonic glass blocks harmful rays while allowing in beneficial violet and UVA light to protect and extend the life of our formulations without the need for synthetic preservatives. Beautiful, recyclable, and endlessly reusable, its packaging with purpose and soul.
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Our suppliers

Our harvesters continue to use the same traditional hand-harvesting methods passed down through four generations, using advanced drying and processing techniques refined over more than 100 years to preserve the purity of our seaweed.

Our seaweed supplier is a global leader in natural, wild organic seaweed for the food, pharmaceutical, nutraceutical, and cosmetic industries. Each batch meets the highest standards of quality and purity, with nutritional analysis, chemical and microbiological testing, organic certification, and detailed product specification sheets.
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The beauty of resilience

Seaweed is woven into Ireland’s history. For generations, it served as a lifeline. Rich in minerals and nutrients, it sustained our ancestors through hunger and hardship, healing wounds and saving lives.

Today, OMALY honours this heritage with hand-harvested Irish seaweed skincare. We have spent seven years perfecting our products to ensure they reflect the incredible resources found along Ireland’s shoreline. Our formulations harness the powers of seaweed for your skin’s deepest needs. 

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The keepers of purity

Inspired by old-world apothecaries, we bottle our skincare in Miron violet glass to naturally preserve its potency. This unique biophonic glass blocks harmful rays while allowing in beneficial violet and UVA light to protect and extend the life of our formulations without the need for synthetic preservatives. Beautiful, recyclable, and endlessly reusable, its packaging with purpose and soul.